Friday, 30 June 2017
Thursday, 29 June 2017
Introduction to the news
I have watched BBC news at 10 on the 28th of June 2017, within this broadcast the stories covered in this order were; prosecution of multiple people after an overcrowded football game 30 years ago, political news on affecting salary cap for people working in the public sector, further news on the London apartment building fire, an interview with a police officer after a terrorist attack in London, news on a chimpanzee that has died after being kidnaped and the death of Paddington bear author Michael Bond. within the starting sequence of the new program Huw Edwards (The news presenter) presented which stories will be presented giving short cliff hanger type clips of all the stories to make the viewer more interested to watch the full program as well as using shocking titles.
The role of a news broadcaster is to further enhance the images or interviews shown within the program and give bits of information which may not have video or image reference, for this the skills a news presenter would have to have would be clear pronunciation and an ability to get information across through words.
What is meant by news ordering? News ordering is the order in which stories will be shown within the broadcast.
The first story within a news broadcast to be shown is usually an inspiring / good story which will make the viewer more relaxed for example the first story in the broadcast I watched was family's receiving justice for events that happened over 30 years ago.
a slow news day is one in which there is no breaking news so the broadcast will have to find a lot of little stories to fill time.
Bias:
Where the news is trusted by many it can also be very bias in its selection of story, omission of information, headlines and even the language used by the presenter. Politics has been very high on the news scale lately due to the recent election and the shocking result of the Labour party, different news stations have different political views, for example on the BBC I have noticed over the past month that they seem to tell only the good about Theresa May and anything bad about Jeremy Corbin is put out of proportion, this is done due to selection and omission of information and certain clips from interviews being used and not the full interview, a particular story of this would be before the election when Jeremy Corbin had a radio interview and didn't have the figure to a new proposal to hand, this story was talked about for over a week and every time, Jeremy Corbin's talking was cut off and the interviews of the people where all bias and saying that Corbin was unfit for government.
bias is also used in 'bad' story's for example lately there has been many terror attacks and the headlines for the news always say something to do with Terrorists and the amount of people killed causing people to unite in hatred towards the people who have committed these acts.
The role of a news broadcaster is to further enhance the images or interviews shown within the program and give bits of information which may not have video or image reference, for this the skills a news presenter would have to have would be clear pronunciation and an ability to get information across through words.
What is meant by news ordering? News ordering is the order in which stories will be shown within the broadcast.
The first story within a news broadcast to be shown is usually an inspiring / good story which will make the viewer more relaxed for example the first story in the broadcast I watched was family's receiving justice for events that happened over 30 years ago.
a slow news day is one in which there is no breaking news so the broadcast will have to find a lot of little stories to fill time.
Bias:
Where the news is trusted by many it can also be very bias in its selection of story, omission of information, headlines and even the language used by the presenter. Politics has been very high on the news scale lately due to the recent election and the shocking result of the Labour party, different news stations have different political views, for example on the BBC I have noticed over the past month that they seem to tell only the good about Theresa May and anything bad about Jeremy Corbin is put out of proportion, this is done due to selection and omission of information and certain clips from interviews being used and not the full interview, a particular story of this would be before the election when Jeremy Corbin had a radio interview and didn't have the figure to a new proposal to hand, this story was talked about for over a week and every time, Jeremy Corbin's talking was cut off and the interviews of the people where all bias and saying that Corbin was unfit for government.
bias is also used in 'bad' story's for example lately there has been many terror attacks and the headlines for the news always say something to do with Terrorists and the amount of people killed causing people to unite in hatred towards the people who have committed these acts.
Documentary Mini Task
A documentary is a type of movie which uses pictures, video or interviews to provide a factual report on a particular subject.
Expository Documentary:
The key features of an expository documentary are a voice over which gives facts or arguments to pictures shown on screen giving them meaning or a caption and also directly speaks to the viewer, a series of images to compliment a voiceover. A good example of a expository documentary would be Night mail which is a documentary which follows a postal train's overnight journey to Scotland where the mail is sorted and delivered.
Observational Documentary:
The key features if an observational documentary are, a unobtrusive construction and constructions which present a slice of life, the film maker is an uninvolved by stander, the filmmaker is hidden from the audience, more centred on commentary, interviews etc., usually non judgemental and audiences decide what to think. A good example of a observational documentary would be We are the Lambeth Boys, which is a documentary which follows the life of the youth in Kennington London going to school work and the youth club.
Interactive documentary:
The key features if an interactive documentary are, the film maker is a participant in the documentary, there is interaction with the film maker interviewees and the audience, arguments are usually presented, manipulation of text through editing is more apparent. A good example of an interactive documentary would be Louis and the Nazis in which Louis Theroux explores the effect of white supremacist's in America.
Reflexive Documentaries:
The key features of a reflexive documentary are, The filmmaker attempts to expose the conventions of the documentary, the construction of the texts are exposed and experimented with, documentary consists of shots that have captured everyday life. A good example of a reflexive documentary would be Powaqqatsi which is a documentary filled with shots of the earth and technology with no commentary which lets the user decide the meaning.
Performative documentary:
The key features of a performative documentary are, emphasis is on presentation rather than content, use of re-enactments, exaggerated camera positions and soundtracks to help emerge the audience. A good example of a performative documentary would be The Thin Blue Line. Dramatization's and re-enactments are used to keep the audience interested and provide entertainment as well as information, if they were not used they would not be viewed as much as some of the subjects would be boring or harder to believe as re-enactments provide a certain reality to the documentary.
To conclude I believe that documentaries should provide factual information but also contain a certain entertainment factor to keep the user interested which will help get the point of the documentary across.
Expository Documentary:
The key features of an expository documentary are a voice over which gives facts or arguments to pictures shown on screen giving them meaning or a caption and also directly speaks to the viewer, a series of images to compliment a voiceover. A good example of a expository documentary would be Night mail which is a documentary which follows a postal train's overnight journey to Scotland where the mail is sorted and delivered.
Observational Documentary:
The key features if an observational documentary are, a unobtrusive construction and constructions which present a slice of life, the film maker is an uninvolved by stander, the filmmaker is hidden from the audience, more centred on commentary, interviews etc., usually non judgemental and audiences decide what to think. A good example of a observational documentary would be We are the Lambeth Boys, which is a documentary which follows the life of the youth in Kennington London going to school work and the youth club.
Interactive documentary:
The key features if an interactive documentary are, the film maker is a participant in the documentary, there is interaction with the film maker interviewees and the audience, arguments are usually presented, manipulation of text through editing is more apparent. A good example of an interactive documentary would be Louis and the Nazis in which Louis Theroux explores the effect of white supremacist's in America.
Reflexive Documentaries:
The key features of a reflexive documentary are, The filmmaker attempts to expose the conventions of the documentary, the construction of the texts are exposed and experimented with, documentary consists of shots that have captured everyday life. A good example of a reflexive documentary would be Powaqqatsi which is a documentary filled with shots of the earth and technology with no commentary which lets the user decide the meaning.
Performative documentary:
The key features of a performative documentary are, emphasis is on presentation rather than content, use of re-enactments, exaggerated camera positions and soundtracks to help emerge the audience. A good example of a performative documentary would be The Thin Blue Line. Dramatization's and re-enactments are used to keep the audience interested and provide entertainment as well as information, if they were not used they would not be viewed as much as some of the subjects would be boring or harder to believe as re-enactments provide a certain reality to the documentary.
To conclude I believe that documentaries should provide factual information but also contain a certain entertainment factor to keep the user interested which will help get the point of the documentary across.
Thursday, 8 June 2017
Wednesday, 24 May 2017
Tuesday, 14 March 2017
Brut rebranding advert
The goal of this task was to rebrand a Unilever product to a different audience, this meant that we had to research who the audience of certain brands were, for Brut the target audience was older men and was not very sought after by the younger audience so we decided to rebrand Brut for a younger audience by implementing sport and performance into an advert. We decided to create a sport advert as most younger people enjoy sport and use some sort of a deodorant after.
After we had finished the advert we decided to collect feedback from our target audience, we did this by handing out a questionnaire we made. The main points that where given from our feedback where that it made younger people want to buy the product due to the sport appeal, it suited the target audience very well and that the music was very fitting. I believe that the advert managed to get the message we wanted across and that it would have a positive impact on our audience. I believe that the technical aspects of our advert were well done as we used certain camera angles and editing to give certain effects, like using two scenes playing at once to create a feel of a memory, also the sound cold have been used a lot more effectively if we had more time I would have produced some more appropriate music and even some sound effects. I believe the effects of persuasion we used where effective, the effects we used were making it seem that Brut makes you play better, and a message at the end saying Brut is made for champions.
I believe that the advert is very fitting for its purpose as it looks professional with lots of editing and follows all the advertising regulations, it also is very good at communicating with the audience as we used younger actors.
Sunday, 5 February 2017
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